NPR was planning it’s largest-ever event, the 600-person How I Built This Summit (a live event based on the How I Built This podcast with Guy Raz, with the founders of companies like Stitch Fix, Airbnb, and Lyft). They requested my help in creating a brand for this inaugural event that would represent the personality of the podcast and resonate with entrepreneurs. I designed all of the deliverables, including all pre-show advertising, digital assets, and all on-site branding at the Yerba Buena Center in San Francisco. Based on the existing logo, I built out a dynamic brand based on the iterative thinking of entrepreneurs, scrawled notes, and abstracted business process flow charts.